Rekorderlig Blood Orange Cider is a sweet and juicy cider from the Swedish cider brand that shares a citrus flavor and the pure refreshment of Swedish spring water.
The flavor of blood orange is appealing to consumers as a beverage flavor for its combination of sweet and tart tastes with a hint of bitterness, making it refreshing and versatile. Additionally, the vibrant color of the juice adds visual interest when poured out of the can.
This blood orange cider flavor first launched internationally and it became a top seller in major markets. Now, this refreshing cider flavor is coming to consumers in the United States and it promises to catch the interest of those who need vegan, gluten-free options.
What's Driving This Trend
- Blood Orange Cider Trend
- The rise in popularity of blood orange cider presents an opportunity for beverage companies to create unique and refreshing cider flavors that cater to consumers looking for vegan and gluten-free options.
- International Flavor Trend
- The trend of international flavors becoming popular in new markets means that companies can experiment with flavors that have been successful overseas and bring them to new audiences.
- Visual Appeal Trend
- The bright and vibrant color of blood orange makes it a visually appealing ingredient that can add visual interest to food and beverage products.
Who This Affects Most
- Alcoholic Beverage Industry
- The rise in popularity of flavored ciders provides a chance for companies in the alcoholic beverage industry to innovate and create unique flavors that cater to consumers' preferences.
- Food and Beverage Industry
- The trend of international flavors and visually appealing ingredients provides a disruptive innovation opportunity for companies in the food and beverage industry to create new products that appeal to consumers on multiple levels.
- Vegan and Gluten-free Industry
- The need for vegan and gluten-free options presents an opportunity for companies in the food and beverage industry to create products that cater to specialized diets and consumer preferences.
