As we approach summer and on the heels of launching Naturdays Pineapple Lemonade earlier this month, Natural Light’s innovation hot streak continues with the release of Natty Daddy Watermelon Lemonade. The 8% ABV, American-style malt beverage is infused with a bold watermelon lemonade flavor that's perfect for the warmer weather.
In keeping with the Watermelon Lemon flavor profile, the cans boast a black, white, red, and green colorway with a contemporary typeface. The can features playful packaging that draws inspiration from early 2000s energy drink designs to create an alluring and dynamic aesthetic that will appeal to Millennial consumers.
The new Natty Daddy Watermelon Lemonde beer from Natural Light is available now nationwide in 16oz and 25oz single serve cans.
Image Credit: Natty Light
Key Themes Behind This Trend
- Summer-ready Beer Flavors
- The popularity of fruity beer flavors infused with lemonade or melon could lead to experimentation with other seasonal fruits.
- Playful Packaging Design
- Inspiration from retro energy drink designs may be a trend for creating visually interesting packaging in the beverage industry.
- Innovative Alcohol Content
- The introduction of higher alcohol content in flavored malt beverages could be a disruptive innovation opportunity in the beer industry.
Where This Applies
- Beer
- New beer flavor releases and creative marketing could lead to growth opportunities in the beer industry.
- Beverage Packaging Design
- Innovative packaging design could be a shift in the beverage packaging industry, allowing brands to attract consumers with unique packaging experienes.
- Flavor Concentrates
- The use of flavor and aroma concentrates to develop unique beer flavors could be a growing trend in the food and beverage industry.
