Hallmark Channel Wines officially launched last year with a Christmas in July event and this season, the network and Wines That Rock are introducing a brand-new rosé wine seltzer. CHEERS is a sweet new product that was intentionally packaged in single-serve cans, so that it can be enjoyed during picnics, backyard barbecues, afternoons at the beach and other outdoor adventures. Designed to be taken on the go, CHEERS is sold in boxed sets of four.
The low-carb, gluten-free and vegan-friendly wine seltzer boasts a recipe of all-natural ingredients and CHEERS has just 2.5g of sugar and 137 calories per serving. The uplifting pink 250ml cans contain 8.4% alcohol and they're filled with a crisp and refreshing wine seltzer with champagne-style bubbles and citrus and berry notes.
What's Driving This Trend
- Single-serve Wine Seltzers
- The rise of single-serve wine seltzers introduces an opportunity for disruptive innovation in packaging and convenience, targeting the on-the-go market.
- Low-calorie, Gluten-free Alcohol
- Demand for low-calorie, gluten-free alcohol invites innovation in product formulation and marketing, allowing brands to cater to health-conscious consumers.
- All-natural Wine Ingredients
- The use of all-natural ingredients in wine seltzers introduces an opportunity for disruptive innovation in the beverage industry, catering to consumers who prioritize natural and organic products.
Who This Affects Most
- Alcoholic Beverage Industry
- The alcoholic beverage industry can capitalize on the trend of single-serve and low-calorie alcohol products, targeting the growing market of health-conscious and on-the-go consumers.
- Packaging Industry
- The packaging industry can innovate single-serve, on-the-go packaging solutions for alcoholic beverages, targeting the convenience-seeking consumer market.
- Natural and Organic Food Industry
- The natural and organic food industry can capitalize on the trend of using all-natural ingredients in alcoholic beverages, targeting consumers who prioritize natural and organic products in their diet and lifestyle.
