Orgain was founded by Dr. Andrew Abraham, "an integrative medicine specialist, cancer survivor, and self-proclaimed kitchen chemist." The brand boasts an organic plant-based nutritional shake that functions as a meal replacement. The beverage features 16 grams of organic plant-based clean protein (pea, chia seeds), 2 grams of organic dietary fiber, 21 vitamins and minerals, 10 fruits and vegetables, and 220 calories per serving.
The Orgain Plant-based Nutritional Shake is a great way to supplement your daily diet and nutrition needs while maintaining a vegan, gluten-free, dairy-free, and non-GMO diet. The beverages are ideal as a meal replacement, a quick breakfast or snack drink, and pre or post workout beverage. Consumers can purchase the plant-based meal replacement online and in select retailers.
Image Credit: Orgain
What Makes This Trend Stand Out
- Plant-based Meal Replacement
- There is an opportunity for offering more plant-based meal replacement options that are gluten-free, dairy-free and non-GMO with added vitamins and minerals.
- Clean Protein
- There is an opportunity for offering more clean protein options that are vegan, organic and made from pea or chia seeds.
- Online and Retail Sales
- There is an opportunity for expanding the availability of plant-based meal replacement beverages online and in select retailers.
Sectors Adopting This
- Health Food
- The health food industry has an opportunity to offer plant-based meal replacement options along with added vitamins and minerals to target the vegan, gluten-free, dairy-free and non-GMO consumer demographic.
- Fitness
- The fitness industry has an opportunity to promote and sell plant-based meal replacement options to consumers as a pre or post workout beverage option.
- Grocery
- The grocery industry has an opportunity to expand the availability of plant-based meal replacement options both online and in select retailers to target the vegan, gluten-free, dairy-free and non-GMO consumer demographic.
