In the fight against single-use plastic waste, Asahi Breweries joined forces with Marushige Confectionery to create edible cups that can be consumed after drinking. The edible Mogu cups are made by baking potato starch at a high temperature and pressure, so that the material takes on a durable form that's suitable for holding liquid.
Available in a range of sizes, the edible cups can be found in different flavors: plain, shrimp rice crackers, chocolate and nuts. These eco-friendly cups not only help to cut down on waste, they offer unique experiences with flavor. Naturally, the cups have the potential to be used for more than just enjoying beer by Asahi, as the waste-reducing Mogu vessels could also be used to hold everything from curry dishes for dinner to desserts.