Tia Maria Matcha Has a Creamy, Indulgent Flavor Profile
Michael Hemsworth — March 16, 2021 — Marketing
The Tia Maria Matcha liqueur has been announced by Illva Saronno as one of its latest products that will offer consumers an alternative way to enjoy the premium flavor of the namesake tea. The product is characterized by its indulgently creamy profile that is infused with the distinctive flavor profile of authentic Japanese matcha green tea extract. The product features a 17% ABV and features a light green shade that will help to add further visual intrigue to the experience.
Managing Director of Disaronno International UK Neil Jardine explained the new Tia Maria Matcha liqueur further saying, "Matcha is extremely popular in coffee shops and is known around the world for its mindfulness properties, so it seemed a natural fit for us to pair the earthy notes and natural caffeine with our premium Tia Maria flavour. We know our customers love the classic Tia Maria taste, so we wanted to bring them something truly unique while injecting new excitement into the brand. With the launch we want to continue to reach a younger consumer base and meet new taste preferences along the way with our new drink creations, and we’re looking forward to introducing the concept of a mindful matcha ritual through Tia Maria."
Managing Director of Disaronno International UK Neil Jardine explained the new Tia Maria Matcha liqueur further saying, "Matcha is extremely popular in coffee shops and is known around the world for its mindfulness properties, so it seemed a natural fit for us to pair the earthy notes and natural caffeine with our premium Tia Maria flavour. We know our customers love the classic Tia Maria taste, so we wanted to bring them something truly unique while injecting new excitement into the brand. With the launch we want to continue to reach a younger consumer base and meet new taste preferences along the way with our new drink creations, and we’re looking forward to introducing the concept of a mindful matcha ritual through Tia Maria."
Trend Themes
1. Matcha-flavored Liqueurs - Companies can embrace the trend of Matcha-flavored liqueurs as an opportunity to attract a younger consumer base and create unique drink creations.
2. Authentic Flavors - Incorporating authentic Japanese matcha green tea extract into liqueurs presents an opportunity for companies to offer premium and unique flavors to consumers.
3. Healthy Indulgence - The mindfulness properties and natural caffeine of matcha green tea extract can be marketed as a healthier way to indulge in liqueurs.
Industry Implications
1. Alcohol Industry - New product innovations such as matcha-flavored liqueurs can inject excitement into established brands and attract younger consumers to the industry.
2. Premium Beverage Industry - Incorporating authentic and unique flavors, such as matcha green tea extract, into premium liqueurs can appeal to consumers looking for a high-quality drinking experience.
3. Healthy Beverage Industry - Promoting the mindfulness properties of matcha green tea extract and highlighting its health benefits can attract consumers who prioritize wellness and healthy indulgence.
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