Baileys Original Irish Cream Liqueur teamed up with Cha Cha Matcha to create a colorful, three-layer matcha cocktail called the Baileys Sun-Kissed Matcha. This marks the first time that Cha Cha Matcha is pairing its ceremonial-grade matcha with Baileys Original Irish Cream Liqueur, offering a treat for all the senses.
As well as being able to appreciate the velvety nature of Baileys, the cocktail invites consumers to discover Cha Cha Matcha's signature honey-infused ginger turmeric, chai bitters and matcha powder. Via Cocktail Courier, adult consumers can order a Custom Cocktail Kit for a limited time.
Baileys and Cha Cha Matcha are also kicking off their unique partnership with the release of a limited-edition merch collab that includes stylish spring and summer items like a hat and silk bandana.
What's Driving This Trend
- Matcha Mixology
- Creating new cocktails by integrating matcha powder and other exotic ingredients for enhanced sensory experiences.
- Collaborative Mixes
- Partnering with other brands to create unique cocktail recipes that cater to millennial audiences seeking new and interesting flavor profiles.
- Custom Cocktail Kits
- Offering DIY cocktail kits that cater to an audience seeking high-end experiences at home.
Who This Affects Most
- Beverage Alcoholic
- The alcoholic beverage industry can explore how matcha and unique ingredients can create sensory experiences for consumers.
- Merchandise Retail
- Retail industry can explore the potential of working with brands to create exclusive merchandise collabs, promoting creativity and exclusiveness.
- Hospitality
- Hotels and bars or restaurants can create curated matcha cocktail menus, offering creative drink experiences to attract guests and visitors.
