Vin Crowd works together with clothing e-retailer Nasty Gal on a new wine brand that is ready-to-drink. This collaboration caters to the student demographic of Gen Z.
Vin Crown's Brand Manager Fiona Nicholls states, "Nasty Gal taps into a young shopper demographic; for us this is the of-age drinkers and students. We know from how these shoppers interact that they are looking for social tribes and this reflects in what they purchase." It is a pink spritz drink that is the perfect summer option. Each can is only 91 calories and the flavor currently offers 'Strawberry Feels Forever.' This collaboration goes beyond just the libation and also sees more opportunities to engage with the shopping audience.
Image Credit: Vin Crowd