There's a new springtime collaboration in the form of PEPSI x PEEPS and it combines the classic taste of cola with the sweet flavors of PEEPS marshmallows. The sodas are packaged in 7.5-ounce PEPSI mini-cans with bright yellow, pink and blue colors that remind of the classic marshmallow bunnies and chicks commonly consumed during the Easter season.
To introduce the co-branded creation to the world, the collaborators are inviting fans to show how they're enjoying the spring in a safe, socially distant way with the #HangingWithMyPEEPS sweepstakes. Participating gives fans the chance to win a pack of limited-edition sodas of their own. The limited batch of marshmallow cola is also being brought to life with PEEPS dioramas that recreate iconic moments from Pepsi TV ads.
What Makes This Trend Stand Out
- Collaborative Beverages
- There is an opportunity for more collaborations between food and beverage brands to create unique and innovative flavors that will capture consumer interest.
- Novelty Flavors
- Creating unique and interesting flavors of familiar products can capture the attention of consumers and potentially drive sales.
- Limited-edition Offerings
- Introducing limited-time offerings creates a sense of urgency for consumers to purchase and try the product before it's gone.
Sectors Adopting This
- Food and Beverage
- Collaborations between food and beverage brands can create unique products that appeal to consumers in the crowded market of food and beverage industry.
- Marketing and Advertising
- Collaborating with another company can increase brand exposure and create innovative marketing opportunities.
- Seasonal Goods
- Limited-edition seasonal products have the potential to create a sense of excitement and engagement among consumers.
