S.pellegrino Essenza is a new line of gently caffeinated sparkling water that shares a simple and flavorful way to refuel. The Exotic Vanilla & Coffee, Delicious Cocoa & Coffee, and Smooth Caramel & Coffee flavors were created to pair perfectly with morning rituals, mid-morning breaks and mid-day moments, especially since the products are conveniently packaged in cans.
With zero calories and zero sweeteners, S.Pellegrino Essenza is a source of 30mg of caffeine, which is roughly a third of the amount found in the average cup of coffee.
The S.Pellegrino Essenza Delicious Cocoa & Coffee flavors are said to work especially well with biscotti, pastries, croissants or muffins and the sweet S.Pellegrino Essenza Smooth Caramel & Coffee flavors bring out the best in white cheddar cheese and apple or pear slices.
Key Themes Behind This Trend
- Gently Caffeinated Beverages
- There is a potential opportunity to create new types of caffeinated beverages with unique flavors and are low on calories and sugar.
- Alternative Sparkling Waters
- A new market of flavored sparkling waters could emerge, specifically with attention to flavors for different morning, mid-morning, and mid-day moments.
- Coffee-inspired Snacks
- There is an opportunity for businesses to create snacks that complement the coffee-infused beverages, specifically targeting breakfast and mid-day snacking.
Where This Applies
- Beverage Industry
- Businesses can develop a new category of fizzy beverages that can be positioned as a morning or mid-day option.
- Snack Food Industry
- There is an opportunity to create complementary snacks specifically designed for these low-calorie and low-sugar coffee-flavored beverages.
- Food Retail Industry
- Businesses could cater to morning and mid-day snacking with these new products, either through e-commerce or through in-store positioning.
