Luck Springs has announced the release of a new range of hard lemonades and teas that are the perfect accompaniment to the warm weather that's ahead.
The drinks are born out of the Texan tradition of adventure, with the exploration of refreshing waterholes paving the way for the creation of the line. Luck Springs introduces four new flavors as a part of the launch: Peach Tea, Raspberry Tea, Lemonade, and Half and Half.
Each can has just 100 calories and boasts a light and refreshing flavor that will instantly cool off consumers on even the hottest of summer days. The range is well-suited to those in search of an easy-to-sip drink that's not overly sweet, which can be enjoyed by the water or next to a campfire.
Image Credit: Luck Springs
What Makes This Trend Stand Out
- Sparkling Hard Lemonades
- The trend of launching lower-calorie alcoholic beverages with a light, refreshing taste and natural flavors.
- Texan Adventure Beverages
- The trend of launching beverages inspired by Texan adventure and outdoor waterholes.
- Easy-to-sip Drinks
- The trend of launching drinks that are easy to drink and not overly sweet.
Sectors Adopting This
- Alcoholic Beverages
- The alcoholic beverage industry can benefit by launching lower-calorie drinks with natural flavors and providing consumers with a variety of easy-to-sip drinks.
- Food and Beverage
- The food and beverage industry can create drink lines inspired by regional traditions and outdoor adventures, appealing to consumers seeking novel, local and unique experiences.
- Outdoor Recreation
- The outdoor recreation industry could benefit by partnering with beverage companies and launching Texan-inspired drinks that can be consumed on the go while exploring Texas and its beautiful landscapes.
