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Orange Aperitif American Debuts

Europe's Martini Rossi Fiero Joins the American Market

— May 6, 2021 — Lifestyle
The Martini Rossi Fiero drink is based in Europe and recently, it was announced that the libation is making its way into the U.S. market as well. It is an orange-flavored vermouth that has an ABV of 15%. The drink is a fusion of crisp white wine and botanical floral notes.

The fruity orange flavors are sourced from the Murcia region in Spain. To enjoy the libation, it is recommended that it is served with tonic water and a handful of ice. Bacardi comes forth to describe the new drink as "the biggest innovation for the Martini brand in the past 30 years." Offering a drink for the summer that is not too sweet, the refreshing Fiero is a great option.

Image Credit: Bacardi
Trend Themes
1. Orange-flavored Beverages - Opportunity for beverage companies to develop new and innovative orange-flavored drinks to attract consumers who love fruity flavors.
2. Global Drink Expansion - Opportunity for companies to expand their product offerings to new markets and attract new customers by introducing international drinks to local liquor stores and bars.
3. Botanical Flavors - Opportunity for beverage companies to experiment with botanical flavors, like the floral notes in Martini Rossi Fiero, and create unique flavor combinations for drinks.
Industry Implications
1. Alcoholic Beverages - Companies in the alcoholic beverage industry can leverage the popularity of Martini Rossi Fiero to introduce more orange and botanical flavored drinks into the market.
2. Import and Export - Companies in the import and export industry can benefit from the growing demand for international drinks like Martini Rossi Fiero and help bring exotic drinks to new markets.
3. Hospitality - Hotels, restaurants, and bars can leverage the refreshing taste of Martini Rossi Fiero to attract customers who are looking for a unique summer drink experience.
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