The barbecue brand Meat Church BBQ has acquired a partial ownership stake in the whiskey producer Pursuit Spirits. This move marks a formal collaboration between two lifestyle companies operating in complementary culinary categories.
The alliance between Meat Church BBQ and Pursuit Spirits is intended to facilitate shared growth by combining resources for product development, distribution expansion, and cross-promotional marketing to their respective enthusiast communities. The investment will also support the completion of a dedicated tasting room for the spirits brand, which will serve to enhance its physical presence and experiential offerings.
Ryan Cecil, Co-Founder and Master Blender for Pursuit Spirits, confirms: "This investment from Meat Church is a game-changer for Pursuit. [...] Partnering with an iconic brand like Meat Church gives us a powerful platform to strengthen Pursuit's brand presence among avid consumers who live for great whiskey and great barbecue.."
Image Credit: Meat Church BBQ x Pursuit Spirits
