The Alchemist and TRIP have partnered to help consumers participate in dry January in a way that embraces flavorful refreshments, but ditches alcohol.
The drink menu will be available from The Alchemist throughout January 2026 and features four recipes for customers to try out. This includes the Calm Tide Orange, Rhubarb Lava, Grapefruit Zen and Ginger Mind Mule, which are each made with TRIP sparkling CBD drinks alongside non-alcoholic spirits from brands like Cleanco, Sipsmith, Botivo and Pentire. The drinks encourage consumers to stay social throughout the new year and enjoy an alternative to conventional cocktails without losing sight of flavor or function.
Shopper Marketing Manager at TRIP Joséphine Sartoris spoke on the partnership with The Alchemist saying, "At TRIP, our mission is to help a billion people find their calm in the everyday. Partnering with The Alchemist is such a natural fit for us; they share our belief that feel-good moments should be memorable, uplifting and never a compromise. Seeing our flavours reimagined through their creativity has been incredible – every serve feels thoughtful, modern and genuinely joyful. Whether you’re taking a moment for yourself or out with friends, this collaboration is all about giving people mindful options that feel just as special as the occasion."
What Makes This Trend Stand Out
- Cbd-infused Beverage Menus
- The incorporation of CBD into non-alcoholic beverages on menus offers a unique selling point that combines health benefits with social drink experiences.
- Dry January Lifestyle Promotion
- Promoting alcohol-free months like Dry January by offering alternative drink options is reshaping consumer habits and broadening market potential for non-alcoholic products.
- Partnerships for Innovative Drink Offerings
- Collaborations between different beverage brands to create unique drink offerings leverage creativity and expand consumer choices in the hospitality industry.
Sectors Adopting This
- Non-alcoholic Beverages
- The non-alcoholic beverage industry is diversifying by incorporating functional ingredients such as CBD, attracting health-conscious consumers.
- CBD Market
- The CBD market is increasingly intersecting with the beverage industry, opening new avenues for product development and differentiation.
- Hospitality and Dining
- The dining sector is witnessing innovation through curated non-alcoholic drink menus that enhance the overall dining experience, catering to evolving consumer preferences.
