Schwan Cosmetics' Clean Beauty Line Emphasizes Transparency
Laura McQuarrie — March 7, 2019 — Eco
References: schwancosmetics & premiumbeautynews
At MakeUp in LosAngeles, a B2B makeup event, Schwan Cosmetics exhibited its Clean Beauty line, which spotlights the growing consumer demand for products with greater transparency, environmental responsibility and safe, effective ingredients.
The products in the clean cosmetics line are formulated without controversial ingredients like parabens, sulfates, chemical sunscreens and synthetic fragrance, and instead focus on the use of ethically sourced, eco-friendly inclusions. Some of the standout products in the new line include the Cream-to-Powder Blusher with shea butter, the Matte Liquid Eyeliner with more than 75% natural ingredients and the Superstay 24H Eyeliner with carnauba wax.
As Dagmar Chlosta, Chief Market Officer at Schwan Cosmetics, notes: “Today’s consumers are leading an increasingly conscious lifestyle. With this comes a desire for transparency." These products also help to deliver high-performance features without sacrificing sustainability.
The products in the clean cosmetics line are formulated without controversial ingredients like parabens, sulfates, chemical sunscreens and synthetic fragrance, and instead focus on the use of ethically sourced, eco-friendly inclusions. Some of the standout products in the new line include the Cream-to-Powder Blusher with shea butter, the Matte Liquid Eyeliner with more than 75% natural ingredients and the Superstay 24H Eyeliner with carnauba wax.
As Dagmar Chlosta, Chief Market Officer at Schwan Cosmetics, notes: “Today’s consumers are leading an increasingly conscious lifestyle. With this comes a desire for transparency." These products also help to deliver high-performance features without sacrificing sustainability.
Trend Themes
1. Clean Beauty - The trend for clean beauty emphasizes the importance of transparency, environmental responsibility, and safe, effective ingredients in cosmetics.
2. Ethical Sourcing - The trend for ethically sourced ingredients in cosmetics reflects increasing consumer demand for eco-friendly products and sustainability.
3. Ingredient Exclusion - The trend for excluding controversial ingredients like parabens, sulfates, and synthetic fragrance in cosmetics emphasizes consumer concern for safe ingredients in skincare products.
Industry Implications
1. Cosmetics - The cosmetics industry has an opportunity for innovation through the development and marketing of clean beauty products that emphasize environmental responsibility and safe ingredients.
2. Sustainability - The sustainability industry has an opportunity for innovation through developing and promoting eco-friendly and ethically sourced ingredients as a desirable feature in cosmetics.
3. Personal Care - The personal care industry has an opportunity for innovation by developing and marketing products that exclude controversial ingredients and transparently list ingredients to address consumer concerns.
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