Schwan Cosmetics' Clean Beauty Line Emphasizes Transparency

At MakeUp in LosAngeles, a B2B makeup event, Schwan Cosmetics exhibited its Clean Beauty line, which spotlights the growing consumer demand for products with greater transparency, environmental responsibility and safe, effective ingredients.

The products in the clean cosmetics line are formulated without controversial ingredients like parabens, sulfates, chemical sunscreens and synthetic fragrance, and instead focus on the use of ethically sourced, eco-friendly inclusions. Some of the standout products in the new line include the Cream-to-Powder Blusher with shea butter, the Matte Liquid Eyeliner with more than 75% natural ingredients and the Superstay 24H Eyeliner with carnauba wax.

As Dagmar Chlosta, Chief Market Officer at Schwan Cosmetics, notes: "Today’s consumers are leading an increasingly conscious lifestyle. With this comes a desire for transparency." These products also help to deliver high-performance features without sacrificing sustainability.