The Neutrogena Hydro Boost Plumping Mascara is a solution for instantly boosting the look of one's lashes, all the while adding shine and hydration and keeping dry, brittle lashes at bay. The mascara is enriched with Vitamin E, keratin and hyaluronic acid, making it effective for strengthening individual lashes. The mascara promises a non-smudging, non-flaking formula that is safe for those who wear contacts, and the product is applied with a cone-shaped applicator, which is ideal for safely coating even the delicate inner lashes.
Hyaluronic Acid can be found in a variety of basic skincare products but the superpowered ingredient is now making its way into makeup and haircare for its ultra-hydrating properties. As such, a growing number of products that have not previously been associated with hydration are now touting moisturizing ingredients and properties for added value.