In-Shower Facial Treatments

Pixi Beauty's Steam Facial Transforms from a Gel to an Oil with Heat

As part of its nourishing Skintreats collection, Pixi Beauty introduced a solution for an in-shower facial. The In-Shower Steam Facial helps to deeply cleanse and nourish skin as it transforms from a gel to an oil. Activated by a gentle massage, the product releases heat and melts into the skin of the face, neck and décolletage.

A few of the key ingredients in the skincare product are acacia collagen and peptides, which were included in the formula for their ability to help with moisture retention and create plumpness. Some of the other ingredients include various botanical extracts from orange peel, lime oil, spearmint, sage, lavender and rosemary.

To simplify the self-care routines of consumers, beauty and personal care brands are launching an array of in-shower treatments for the skin and hair.

In-shower Facial Treatments
Opportunity for beauty and personal care brands to develop innovative in-shower products that transform and nourish the skin.
Growth in Self-care Routines
Chance for brands to create convenient and effective self-care solutions that fit into consumers' busy lifestyles.
Botanical Extracts in Skincare
Potential for beauty brands to harness the benefits of natural botanical extracts in their skincare formulations.

Industries Being Reshaped

Beauty and Personal Care
Opportunity for brands to expand their product offerings with in-shower treatments and capitalize on the growing demand for self-care products.
Skincare
Disruptive innovation potential for skincare brands to develop in-shower treatments that deliver transformative results.
Self-care
Opportunity for brands to cater to the rising trend of self-care by offering convenient and luxurious in-shower treatments.
SCORE
3.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 58%
Activity 35%
Freshness 8%

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