Orcé Cosmetics is a beauty brand that caters to the needs of modern Asian women and sets itself apart with products like the 'Come Closer' foundation for Asian skin, which boasts golden undertones. The medium coverage foundation can be applied sheer or layered as desired to create the desired look. While Come Closer Finea is the brand's lightest shade available for fair skin with neutral yellow undertones, Lura is the deepest shade for deep-toned skin.
Some of the nourishing ingredients in the formula include hyaluronic acid, antioxidant-rich botanicals and Tahitian pearls to add a luminous glow to the skin. The oil-free formula is said to be virtually undetectable on the skin, yet also beneficial for concealing imperfections and improving the overall appearance of skin.
Key Themes Behind This Trend
- Asian Skin Beauty
- Creating beauty products specifically tailored for Asian skin can disrupt the beauty industry and attract a large loyal customer base.
- Golden Undertones
- Introducing products with golden undertones, like Orcé Cosmetic's 'Come Closer' foundation, can tap into the growing demand for inclusive beauty products and challenge the traditional shades available in the market.
- Nourishing Formulas
- Developing beauty products with nourishing ingredients, such as hyaluronic acid and botanicals, presents an opportunity to disrupt the cosmetics industry and fulfill the desire for skincare-infused makeup.
Where This Applies
- Beauty and Cosmetics
- The beauty and cosmetics industry can embrace the trend of creating products for Asian skin and explore the demand for inclusive shades and formulas.
- Skincare
- The skincare industry can capitalize on the rising popularity of nourishing ingredients in makeup products and develop skincare-infused cosmetic lines.
- E-commerce
- E-commerce platforms specializing in beauty products have an opportunity to cater to the needs of Asian consumers by offering a wide range of inclusive shades and formula options.
