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Accessible Mascara Applicators

Grace Makes Makeup Applicators to Improve Grip and Ease of Use

— March 25, 2019 — Fashion
While the needs of people with disabilities are focused on in some areas of design, they are largely ignored in others, including the design of many consumer products like makeup applicators. Grace is on a mission to create "beauty product add-ons" that make products more accessible, comfortable and easier to use.

The Safe Grip by Grace takes the form of a rubbery yet flexible grip that can be added to a slim tube of mascara to create more surface area to hold onto. Similarly, The Ring Grip also boasts the ability to affix to a mascara cap, helping people to securely hold onto the applicator without dropping it.

As well as challenging the design of conventional products, Grace serves as a platform for people to share feedback and their unique personal stories.
Trend Themes
1. Accessible Beauty Products - Designing add-ons to make traditional beauty products more ergonomic for people with disabilities presents an opportunity to tap into an overlooked market.
2. User-driven Design - Incorporating user feedback and personal experiences can lead to innovative and inclusive designs that cater to diverse consumer needs.
3. Assistive Technology in Consumer Goods - Integrating assistive technologies into consumer products can aid in accessibility and promote inclusivity and can be a niche market worth exploring.
Industry Implications
1. Cosmetics Industry - The cosmetics industry can incorporate user feedback and design add-ons for existing products to make beauty routines more accessible to people with disabilities.
2. Assistive Technology Industry - Companies specialized in assistive technology can work on integrating their technologies in the design of consumer goods and thus penetrate the mainstream market.
3. Inclusive Design Industry - The inclusive design industry can create customized solutions that cater to the needs and preferences of a wide range of users and provide new design opportunities.
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