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Mascara-Free Beauty Editorials

Tom Newton's 'No Mascara, No Problem' Story Boasts Natural Makeup

— March 22, 2019 — Fashion
Offshore Agency model Cassie stars in the 'No Mascara, No Problem' editorial for Into the Gloss. The editorial is lensed by photographer Tom Newton and spotlights subtle eye makeup in particular, encouraging readers to ditch their mascara in exchange for a more natural look.

Styling for No Mascara, No Problem is courtesy of Lilli Millhiser at See Management who opts for a creamy and neutral wardrobe palette. Model Cassie poses in classic trench coats, earthy casuals and sharp leather looks while wearing natural hair, subtle eye makeup and a bare lip. Hairstyling for this Into the Gloss feature is the work of Kayo Fujita who collaborates with makeup artist Taka Okada.

While expressive eye makeup and faux lash enhancements have been popular for quite some time, the fashion industry is once again embracing "no makeup makeup" and is encouraging consumers to showcase their natural beauty with looks that are understated and effortlessly cool.

Image Credit: Tom Newtown
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