What is the trend of cream-to-powder eyeliners?

As Kat Von D's Cake Pencil Eyeliner introduces a new formula, cosmetic brands have an opportunity to create a line of eyeliners with more user-friendly twists on beloved formulas.

What is the trend of vegan and cruelty-free products?

With an increased focus on sustainability, vegan and cruelty-free cosmetics and personal care products are likely to continue as a rising trend across markets and industries.

What is the trend of user-friendly makeup tools?

As products like Cake Pencil Eyeliner become more popular, there is an opportunity for makeup tool manufacturers to create more user-friendly versions of otherwise challenging-to-use products.

What are the implications for the cosmetics industry?

The cosmetics industry can capitalize on recent trends around vegan and cruelty-free products by re-evaluating production processes and incorporating more sustainable materials.

What are the implications for the personal care industry?

As user-friendly makeup tools become more mainstream, personal care companies should consider investing in R&D to improve existing and create new products tailored to consumer preferences.

What are the implications for the manufacturing industry?

As manufacturers across industries move towards eco-friendlier production methods, beauty brands can take advantage of new production technology to create more sustainable and user-friendly products.

Cream-to-Powder Pencil Eyeliners : pencil eyeliner

Versatile Multi-Use Cosmetic Pencils Image 1

Versatile Multi-Use Cosmetic Pencils Image 2

Versatile Multi-Use Cosmetic Pencils Image 3

Kat Von D's Cake Pencil Eyeliner Boasts a Transformative Formula

Laura McQuarrie — March 15, 2019 — Fashion

References: katvondbeauty & prnewswire

Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest

Kat Von D Beauty is the brand behind the cult liquid Tattoo Liner and it is now introducing an innovative cream-to-powder Cake Pencil Eyeliner with a formula that's 100% vegan and cruelty-free. The unique eye product delivers intense color and a creamy texture, as well as long-lasting application.

The Cake Pencil Eyeliner was inspired by the iconic cake liner favored by makeup artists, which is revered for its high-performance formula and bold pigment, but avoided by many for how challenging the product can be to use. To offer all the best features of this style of eyeliner with a user-friendly twist, Kat Von D beauty developed its easy-to-use waterproof, smudge-proof Cake Pencil Eyeliner, which is offered in a trio of shades that includes Trooper Black, White Out and Mad Max Brown.

Trend Themes

Cream-to-powder Eyeliners — As Kat Von D's Cake Pencil Eyeliner introduces a new formula, cosmetic brands have an opportunity to create a line of eyeliners with more user-friendly twists on beloved formulas.
Vegan and Cruelty-free Products — With an increased focus on sustainability, vegan and cruelty-free cosmetics and personal care products are likely to continue as a rising trend across markets and industries.
User-friendly Makeup Tools — As products like Cake Pencil Eyeliner become more popular, there is an opportunity for makeup tool manufacturers to create more user-friendly versions of otherwise challenging-to-use products.

Industry Implications

Cosmetics — The cosmetics industry can capitalize on recent trends around vegan and cruelty-free products by re-evaluating production processes and incorporating more sustainable materials.
Personal Care — As user-friendly makeup tools become more mainstream, personal care companies should consider investing in R&D to improve existing and create new products tailored to consumer preferences.
Manufacturing — As manufacturers across industries move towards eco-friendlier production methods, beauty brands can take advantage of new production technology to create more sustainable and user-friendly products.

3.9

Score

Popularity

Activity

Freshness