Kat Von D's Cake Pencil Eyeliner Boasts a Transformative Formula
Laura McQuarrie — March 15, 2019 — Fashion
References: katvondbeauty & prnewswire
Kat Von D Beauty is the brand behind the cult liquid Tattoo Liner and it is now introducing an innovative cream-to-powder Cake Pencil Eyeliner with a formula that's 100% vegan and cruelty-free. The unique eye product delivers intense color and a creamy texture, as well as long-lasting application.
The Cake Pencil Eyeliner was inspired by the iconic cake liner favored by makeup artists, which is revered for its high-performance formula and bold pigment, but avoided by many for how challenging the product can be to use. To offer all the best features of this style of eyeliner with a user-friendly twist, Kat Von D beauty developed its easy-to-use waterproof, smudge-proof Cake Pencil Eyeliner, which is offered in a trio of shades that includes Trooper Black, White Out and Mad Max Brown.
The Cake Pencil Eyeliner was inspired by the iconic cake liner favored by makeup artists, which is revered for its high-performance formula and bold pigment, but avoided by many for how challenging the product can be to use. To offer all the best features of this style of eyeliner with a user-friendly twist, Kat Von D beauty developed its easy-to-use waterproof, smudge-proof Cake Pencil Eyeliner, which is offered in a trio of shades that includes Trooper Black, White Out and Mad Max Brown.
Trend Themes
1. Cream-to-powder Eyeliners - As Kat Von D's Cake Pencil Eyeliner introduces a new formula, cosmetic brands have an opportunity to create a line of eyeliners with more user-friendly twists on beloved formulas.
2. Vegan and Cruelty-free Products - With an increased focus on sustainability, vegan and cruelty-free cosmetics and personal care products are likely to continue as a rising trend across markets and industries.
3. User-friendly Makeup Tools - As products like Cake Pencil Eyeliner become more popular, there is an opportunity for makeup tool manufacturers to create more user-friendly versions of otherwise challenging-to-use products.
Industry Implications
1. Cosmetics - The cosmetics industry can capitalize on recent trends around vegan and cruelty-free products by re-evaluating production processes and incorporating more sustainable materials.
2. Personal Care - As user-friendly makeup tools become more mainstream, personal care companies should consider investing in R&D to improve existing and create new products tailored to consumer preferences.
3. Manufacturing - As manufacturers across industries move towards eco-friendlier production methods, beauty brands can take advantage of new production technology to create more sustainable and user-friendly products.
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