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'Founcealer' Nourishes with Vitamin E, Hyaluronic Acid and a Superbalm

 - Mar 6, 2019
References: tartecosmetics & allure
Tarte Cosmetics is introducing a foundation product—Founcealer—that is so full coverage a separate concealer does not need to be used to cover imperfections. The new Tarte Cosmetics foundation provides light to medium coverage that is buildable. According to the brand, applying the product with the fingertips achieves the lightest coverage possible, while a brush creates a medium level of coverage and a sponge is useful for a result that falls somewhere in between.

As much as the Foundcealer seems like a hybrid of two makeup products, the cosmetic product is actually quite skincare-like, as it provides plenty of nourishment to the skin. With a formula that features hyaluronic acid, Vitamin E, titanium dioxide, zinc oxide and a "superbalm" that's sourced from the rainforest, Foundcealer creates a comfortable, protective, radiance-boosting finish.