After capturing the hearts of many Millennial with its "skincare first, makeup second" approach to beauty, Glossier is now launching a sister brand called Glossier Play. These new products include high-impact color cosmetics, which are branded as "dialed-up beauty extras" such as highlighter concentrates, high-shine lip lacquers and colorful eye pencils.
In all, Glossier Play introduces consumers to four new products in 28 shades and two tools, including Blade, a German-engineered sharpener and The Detailer, a silicone multitool. These new products embrace a retro aesthetic and fun packaging designs, as seen in the Vinylic Lip, which comes in the form of a clickable pen.
Those who are eager to get their hands on all of the new products from Glossier Play can invest in The Playground, which retails for $74.