After capturing the hearts of many Millennial with its "skincare first, makeup second" approach to beauty, Glossier is now launching a sister brand called Glossier Play. These new products include high-impact color cosmetics, which are branded as "dialed-up beauty extras" such as highlighter concentrates, high-shine lip lacquers and colorful eye pencils.
In all, Glossier Play introduces consumers to four new products in 28 shades and two tools, including Blade, a German-engineered sharpener and The Detailer, a silicone multitool. These new products embrace a retro aesthetic and fun packaging designs, as seen in the Vinylic Lip, which comes in the form of a clickable pen.
Those who are eager to get their hands on all of the new products from Glossier Play can invest in The Playground, which retails for $74.
Key Themes Behind This Trend
- High-impact Color Cosmetics
- Disruptive innovation opportunities can be found by creating bold and vibrant color cosmetics that appeal to Millennials and Gen Z consumers.
- Retro Aesthetic
- Embracing a nostalgic retro aesthetic in product design and packaging presents an opportunity for disruptive innovation in the beauty industry.
- Skincare-first Approach
- Developing color cosmetics that prioritize skincare benefits can tap into the growing demand for products that offer both beauty and skincare benefits.
Where This Applies
- Beauty
- The beauty industry can explore disruptive innovation by incorporating high-impact color cosmetics, retro aesthetics, and a skincare-first approach into their product offerings.
- Cosmetics
- Innovative disruptions can be achieved in the cosmetics industry by introducing bold and vibrant color cosmetics with a retro aesthetic, appealing to a younger consumer base.
- Fashion and Beauty Packaging
- Opportunities for disruptive innovation in the fashion and beauty packaging industry lie in the development of fun and nostalgic packaging designs that enhance the overall consumer experience.
