Festival season is in full swing and to celebrate Inc.redible launched the world's first UV reactive lip color, that's taking neon hues to an entirely new level.
While many cosmetic brands have launched bright color offerings, none fit the technical requirements to be accurately described as neon. That's because a color must feature true reactive properties in order to receive the neon title. The new UV reactive formula is called 'Listen Hard Girl Neon Lip Paint" and boats a color so bright you might have to put on sun glasses to look at it. The unique color features a gorgeous matte finish and arrives in a bold orange and a pink colorway.
Image Credit: Inc.redible via Instagram @incrediblecosmetics