Just ahead of festival season, NYX released a range of holographic eye tints, which are available exclusively at Ulta, where the tubes of product retail for $8 USD each.
The holographic eye tints come in five different shades: Gold Bar, Fairy Dust, Wild Orchid, Galaxy Glow, and Acid Blue. The formula can be applied directly to the lids with the included applicators, and then spread around for a more sheer finish with the fingertips. As the formula doesn't dry too quickly, it's easy to get one's desired look without the product coming out patchy or dry looking.
The holographic eye tints are enhanced when worn in the sun, as they're made to reflect light. This gives them a subtle look, which enhances the wearer's natural glow.
What Makes This Trend Stand Out
- Holographic Eye Tints
- Disruptive innovation opportunity: Develop new holographic eye tints with advanced light reflecting technology for a more intense and vibrant holographic effect.
- Festival Makeup Trends
- Disruptive innovation opportunity: Create a range of festival-inspired makeup products that offer unique and creative looks for festival-goers.
- Sheer Makeup Formulas
- Disruptive innovation opportunity: Explore the development of sheer makeup formulas that provide a subtle sheen and are easy to blend and customize.
Sectors Adopting This
- Beauty and Cosmetics
- Disruptive innovation opportunity: Incorporate holographic technology into beauty products to create innovative and futuristic makeup lines.
- E-commerce
- Disruptive innovation opportunity: Partner with online retailers to create exclusive product lines and capitalize on the growing online shopping trend.
- Fashion and Accessories
- Disruptive innovation opportunity: Collaborate with fashion brands to create coordinated looks by incorporating holographic elements into clothing, accessories, and makeup.
