Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The NiteCap Line is Designed to Ensure You Wake Up to Better Hair Days

 - Mar 5, 2019
References: nitecapco & instagram
NiteCap is a new beauty brand offering a stylish range of silk NiteCaps and scrunchies designed to prolong the life of your blowout and prevent bedhead, damage and frizz. Launching on World Sleep Day 2019 (March 15), NiteCap Co. is an innovative brand offering a simple solution to the stress sleep causes our hair. The NiteCap product range is made in Canada from 100% natural, sustainable silk, while the brand is also female-owned.

In addition to eliminating friction-induced damage caused by cotton pillowcases, the NiteCap also helps lock in moisture and encourages the even distribution of the hairs natural oils, helping you wash your hair less. It also helps keep the hair off one's face, keeping your pores clean.

Notably, the new brand's Instagram account provides endless inspiration in terms of all manner of headwear that is sure to have you rethinking your bedtime haircare routine.

Image Credit: NiteCap Co.