Hair accessories brand Emi Jay is channeling Bridgerton and Gossip Girl aesthetics in its new ‘Bonne Nuit’ collection, sharing a 28-piece range of holiday-ready hair accessories. The brand’s founder, Julianne Goldmark, attributes her inspiration to her days as a student who was required to wear uniforms. In order to accurately express herself, Goldmark would wear stunning hair accessories in order to elevate her mundane school wardrobe.
The new collection comprises silk headbands, claw clips, butterfly barrettes, and paddle brushes. Each item is crafted with ultra-feminine aesthetics, including lace, crystal designs, and butterfly motifs, and arrives in shades of baby blue, lavender, pink, and more. The ‘Bonne Nuit’ collection from Emi Jay retails for approximately $6-$86 USD and is now available on the brand’s website.
Image Credit: Emi Jay
What Makes This Trend Stand Out
- Retro Hair Accessories
- Brands can capitalize on the revival of vintage fashion by launching collections of retro hair accessories.
- Personalized Hair Accessories
- Brands can attract customers by offering customized hair accessories that allow them to express their individuality.
- Sustainable Hair Accessories
- Brands can tap into the growing demand for sustainability by launching hair accessories made from recycled materials.
Sectors Adopting This
- Fashion Accessories
- Fashion accessories companies can add new product lines of trendy hair accessories to their portfolio.
- Beauty Products
- Beauty products companies can expand their range of offerings by adding hair accessories that complement their existing products.
- E-commerce
- E-commerce companies can benefit from the growing trend of online purchasing by creating a niche online store that specializes in hair accessories.
