Those in search of the perfect summer pajamas may be drawn to the Pajamas by Bluebella series. Bluebella is the brainchild of Emily Bendell and offers luxurious lingerie, underwear, and nightwear for fashion-forward individuals.
Bluebella's nightwear selection includes timeless matching short sets, modern patterns, meshed teddys, and silky smooth satins. Some standouts from the collection include the Delaney Cami and short set, the Minerva Cami and Trouser set, and the Laurel cami and short set. The collection, available in sizes XXS to 3XL, is available to purchase online. The brand offers worldwide shipping.
"I wanted to create a brand and product that was empowered, confident, sassy, contemporary and fashion focused. We design to make women feel their most fabulous selves," said Bendell.
Image Credit: Bluebella
Why This Trend Is Growing
- Luxury Sleepwear
- Disruptive innovation opportunity: Create a sustainable and ethical luxury sleepwear line.
- Fashion-forward Nightwear
- Disruptive innovation opportunity: Develop a subscription service for fashion-forward nightwear, providing customers with a new piece each month.
- Diverse Sizing Options
- Disruptive innovation opportunity: Create a customizable, made-to-measure nightwear line to cater to those of all shapes and sizes.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Utilize biodegradable fabrics to create eco-friendly fashion-forward sleepwear.
- E-commerce
- Disruptive innovation opportunity: Use AI technology to recommend the perfect nightwear based on a customer's style preferences and body shape.
- Textile
- Disruptive innovation opportunity: Experiment with temperature-regulating fabrics to produce cooling and heating nightwear options.
