Emi Jay Taps Frasier Sterling for a Zodiac Themed Collection
Kanesa David — August 22, 2022 — Fashion
Emi Jay has returned with a new collaboration that taps jewelry brand Frasier Sterling. The 13-piece clip collection is heavily inspired by the 12 signs of the zodiac, adopting the aesthetics of each individual sign to offer consumers a one-of-a-kind accessory that represents them perfectly. Focusing on Emi Jay’s popular ‘Big Effing Clip’ design, the collection comes embellished with Frasier Sterling’s zodiac charms and explores the brand’s interest in astrology.
“We’ve been discussing ideas since early 2019. We wanted to wait until we had a concept we knew would kill, so when the idea of a zodiac-themed capsule was suggested, we instantly knew it would be a hit,” the brands shared in a press release. “This zodiac collection is the perfect middle ground and allows us to incorporate that personal element we know our customers love.”
The Emi Jay x Frasier Sterling collaboration launches on August 23.
Image Credit: Lauren Leekley
“We’ve been discussing ideas since early 2019. We wanted to wait until we had a concept we knew would kill, so when the idea of a zodiac-themed capsule was suggested, we instantly knew it would be a hit,” the brands shared in a press release. “This zodiac collection is the perfect middle ground and allows us to incorporate that personal element we know our customers love.”
The Emi Jay x Frasier Sterling collaboration launches on August 23.
Image Credit: Lauren Leekley
Trend Themes
1. Zodiac-themed Accessories - Opportunity for other fashion brands to explore personalization and astrology-based designs in their product lines.
2. Collaborations Between Accessory and Jewelry Brands - Opportunity for brands to expand their reach, tap into new customers and create unique products.
3. Nostalgic Fashion Trends - Opportunity for businesses to leverage nostalgia to create new products and tap into consumer interests in trends from the past.
Industry Implications
1. Fashion - Fashion brands can create personalized and unique zodiac-themed accessories either as standalone products or through collaborations with jewelry brands.
2. Jewelry - Jewelry brands can collaborate with accessory brands to create zodiac-themed collections that attract customers looking for personalized products.
3. Retail - Retailers can explore partnerships between fashion and jewelry brands that capitalize on nostalgia and personalization to offer unique products to their customers.
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