FENDI’s newest project is a high jewelry collection that explores the “fragmentary nature of things." The collection was first unveiled at Paris Couture Week alongside the brand’s latest Fall/Winter 2022 apparel collection, which moves away from Roman influence and examines other cultures.
The collection explores themes like the East and West, feminine and masculine, traditional and modern, natural and man-made, and other juxtapositions to examine their inherent in-betweenness. The garments take influence from traditional Japanese culture, utilizing the kimono and Kata Yuzen, a Japanese hand-printing technique, as focal points for long-length silk dresses.
The new ‘Flavus’ jewelry collection from FENDI comprises necklaces, earrings, and a cocktail ring, all equipped with FENDI’s signature FF monogram and accompanying bling. The fragmented FENDI Fall/Winter 2022 collection can be viewed online.
Image Credit: FENDI
What Makes This Trend Stand Out
- Cultural Exploration in Fashion
- Fashion brands can explore diverse cultural inspirations to create unique and differentiated apparel and jewelry collections.
- Juxtaposition of Opposites
- Contrasting themes can be utilized to create garments and jewelry pieces that showcase a unique and unconventional design aesthetic.
- Fragmented Jewellery Designs
- Jewelry brands can experiment with fragmented designs to create unique jewelry pieces that can appeal to fashion-conscious consumers.
Sectors Adopting This
- Fashion Industry
- Fashion brands can explore global influences and leverage cross-cultural inspiration to create new and differentiated collections.
- Jewelry Industry
- Jewelry brands can experiment with fragmented designs and explore diverse cultural inspirations to create unique and differentiated jewelry collections.
- Luxury Goods Industry
- Luxury goods brands can leverage cultural influences and juxtapositions to create exclusive and high-end fashion apparel and jewelry collections that appeal to affluent consumers.
