Overnight Hair Serum-Creams

Sleep On It by Not Your Mother's Boosts Moisture for Up to 48 Hours

Sleep On It is the name of a new overnight hair serum cream from Not Your Mother's and it works hard to deliver deep moisturization during sleep. In fact, Sleep On It helps to provide a boost of moisture that lasts for up to 48 hours, and it does so with a formula that's lightweight, non-greasy and low-maintenance.

This leave-in serum cream is meant to be applied to dry hair before bed so that users wake up to noticeably softer, hydrated hair that's also smoother and more manageable. Some of the notable ingredients in this serum-cream for hair include plant-derived squalane as a sem-occlusive moisturizer and mushroom extract as a natural alternative to hyaluronic acid.

Overnight Hair Serum-creams
Explore the rising trend of overnight hair serum-creams for deep moisturization and manageable hair.
Boost of Moisture
Discover the trend of products, like Sleep On It, that provide a boost of moisture that lasts for up to 48 hours.
Low-maintenance Hair Products
Learn about the demand for lightweight and non-greasy hair care products, such as Sleep On It, that require minimal effort.

Sectors Adopting This

Beauty and Personal Care
The beauty and personal care industry can capitalize on the demand for overnight hair serum-creams like Sleep On It that provide deep moisturization and manageability.
Natural Hair Care
The natural hair care industry has an opportunity to innovate with products like Sleep On It, which uses plant-derived and natural ingredients for healthier hair.
Sleep and Wellness
The sleep and wellness industry can tap into the trend of overnight hair serum-creams that promote better hair health while you sleep, like Sleep On It.
SCORE
5.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 71%
Activity 79%
Freshness 21%