Heat-Activated Hair Highlighters

The dpHUE x Kristin Cavallari Blonding Brush Gradually Brightens

The dpHUE x Kristin Cavallari Blonding Brush is a new hair care product that helps to provide a gradual lighting effect with precision control thanks to its easy-to-use brush applicator. The heat-activated hair highlighter is tinted purple to instantly counter brassy tones and make the most of hydrogen peroxide and citrus acids to naturally lighten hair in the sun—or even with the heat from a blow dryer at home.

Unlike spray products, the Blonding Brush can be applied with a high amount of control, giving consumers confidence in the end result. The hair product is best used with natural blonde or pre-lightened hair to provide a brightening effect on the desired areas.

As well as gradually changing the color of one's hair, the hair highlighter helps to simultaneously condition hair to maintain its health and luster.

Heat-activated Hair Products
Companies can create more heat-activated hair products with precision control to give consumers confidence in their hair care.
Gradual Hair Lightening
Manufacturers can develop gradual hair lightening products that use hydrogen peroxide and citrus acids to naturally lighten hair over time.
Combination Hair Care Products
Brands can offer combination hair care products that not only brighten hair, but also condition it to maintain its health and luster.

Sectors Adopting This

Hair Care
The hair care industry has an opportunity to create more innovative products with precision control to make hair care easier and more effective.
Beauty
The beauty industry can develop more hair care products that meet the needs of customers looking for precision and simplicity in their routines.
Personal Care
The personal care industry can benefit from offering combination products that provide multiple benefits in a single use.
SCORE
5.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 51%
Activity 96%
Freshness 9%