Express In-Store Beauty Services

Primark's Duck & Dry Xpress Delivers Fast Beauty Experiences

British salon and hair care brand Duck & Dry is teaming up with Primark to introduce a new in-store service called Duck & Dry Xpress, which will connect consumers to fast beauty services. Inside fast fashion retailer Primark's stores, visitors will be able to experience streamlined services from Duck & Dry at a lower price point.

At Primark’s London Tottenham Court Road store, three blow dries and three braided looks will be offered as part of a highly curated service menu. On-site, there are no facilities for washing hair, which puts the emphasis on maintaining hair rather than starting from fresh.

To complement the express hair services offered, Duck & Dry is also introducing Duck & Pluck and Duck & File services for nails and brows featuring Primark’s beauty products.

Fast Beauty Services
The trend of offering streamlined, efficient beauty services in retail stores presents an opportunity for disruptive innovation in the beauty industry.
Curated Service Menu
The trend of offering a limited, highly curated service menu provides an opportunity for innovative and specialized beauty services.
In-store Collaborations
The trend of partnering with other brands to offer in-store services presents an opportunity for disruptive innovation and cross-industry collaboration.

Sectors Adopting This

Beauty Industry
The beauty industry can leverage the trend of offering fast beauty services and curated service menus to attract and retain customers.
Fashion Retail Industry
The fashion retail industry can disrupt the market by collaborating with beauty brands to offer in-store beauty services, enhancing the overall shopping experience.
Beauty Retail Industry
The beauty retail industry can explore innovative partnerships with fashion retailers to expand their customer base and diversify their service offerings.
SCORE
4.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 51%
Activity 65%
Freshness 8%

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