ghd recently announced the self-heating Glide Hot Brush and it will help consumers effortlessly smooth and style their hair, all the while tackling frizziness. According to stylist and ghd UK ambassador Zoë Irwin, "ghd Gide restores the look of a salon blow-dry in seconds."
The heated styling tool is like a hybrid of a regular hairbrush and a hair straightener, as it adds a cord and a power button to a familiar form, as well as ceramic technology with an ionizer. The Glide Hot Brush boasts the ability to reach a temperature that's within the range for keeping one's hair healthy.
For peace of mind, ghd included a feature that allows the self-heating styling tool to automatically go into a sleep mode after 60 minutes of not being used.
What's Driving This Trend
- Heated Hairbrushes
- Opportunity for companies to develop innovative heated hairbrushes that combine the functionality of a regular hairbrush and a hair straightener.
- Frizz Elimination
- Opportunity to create advanced styling tools that effectively tackle frizziness and provide salon-like results.
- Self-heating Technology
- Emerging trend of self-heating styling tools with features like automatic sleep mode for convenience and safety.
Who This Affects Most
- Haircare
- Haircare industry can explore designing and manufacturing heated hairbrushes to meet the growing demand for convenient hair styling products.
- Beauty Tools
- Opportunity for beauty tool industry to develop innovative frizz elimination products that provide salon-like results.
- Appliances
- Appliance industry can explore the market of self-heating technology in styling tools and create products that offer convenience and safety.
