R+Co's Backstage Collection Takes Cues from Artists' Kits & Techniques
Laura McQuarrie — February 22, 2019 — Fashion
Each season, inspiring new apparel, accessories, hairstyles and makeup looks make their runway debut, offering endless inspiration for consumers and brands alike—but instead of focusing on what's making its debut in the spotlight, R+Co gleaned inspiration from the behind-the-scenes for its Backstage Collection.
The Backstage Collection is all about giving consumers access to products that are inspired by the artist kits and techniques that are used to create amazing runway looks and editorial styles. The collection includes three products in three distinctly different categories: Art School, which takes the form of a tinted root touch-up gel, a clear brow gel called Magic Wand and a liquid gel perfume called Dark Waves.
Each of these products draw from some of the challenges of working backstage, a setting which often forces artists to get creative and improvise.
The Backstage Collection is all about giving consumers access to products that are inspired by the artist kits and techniques that are used to create amazing runway looks and editorial styles. The collection includes three products in three distinctly different categories: Art School, which takes the form of a tinted root touch-up gel, a clear brow gel called Magic Wand and a liquid gel perfume called Dark Waves.
Each of these products draw from some of the challenges of working backstage, a setting which often forces artists to get creative and improvise.
Trend Themes
1. Backstage Collection - The development of backstage collections in the beauty industry creates innovation opportunities for creating versatile and multipurpose products that can adapt to various hair types and styles.
2. Artist-inspired Haircare - The trend of creating hair products inspired by artists' kits and techniques offers innovation opportunities in exploring unique and innovative ingredients, transforming hair care into art.
3. Backstage-to-consumer Products - The trend of bringing backstage hair and beauty products to consumers offers innovation opportunities to create long-lasting, high-performance products that cater to consumers' everyday needs.
Industry Implications
1. Beauty Industry - The beauty industry can leverage the trend of creating artist-inspired hair care collections to create bold and unique products that cater to various consumer needs and preferences.
2. Fashion Industry - The fashion industry can take advantage of the backstage-to-consumer beauty trend by collaborating with beauty brands to create makeup and hair looks specifically tailored to their collections and runway shows.
3. Consumer Goods Industry - The trend of bringing backstage hair and beauty products to consumers offers innovation opportunities for the consumer goods industry to create high-performance products that cater to the needs of consumers in their everyday life.
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