In the last year, style-conscious consumers have been trading their regular hair ties for hair scrunchies as nostalgic accessories that have the potential to add a pop of color, texture and interest to any outfit. Hair accessories brand Kitch launched a statement scrunchie called the Dinner Scrunchie that boasts an oversized design—it gets its name from the fact that it measures eight inches in diameter, which is the same size of a dinner plate. According to the brand, the unconventional hair accessory was also created as a piece that's "elevated enough to wear dinner."
The bold accessory is available in black, cream and red styles, each of which has the potential to create a range of different hairstyles, no matter the thickness of one's hair.
Image Credit: Kitsch
Why This Trend Is Growing
- Oversized Hair Accessories
- Opportunity for brands to create oversized hair accessories that make a bold statement and add a unique touch to a variety of hairstyles.
- Nostalgic Fashion Accessories
- Niche for brands to tap into nostalgia by offering fashion accessories that evoke feelings of the past, resonating with style-conscious consumers.
- Multi-purpose Hair Accessories
- Market potential for hair accessories that serve multiple functions, such as doubling as a dinner party statement piece.
Industries Being Reshaped
- Fashion Accessories
- Opportunity for fashion accessory brands to innovate by introducing oversized, nostalgic hair accessories to cater to style-conscious consumers.
- Haircare Products
- Potential for haircare brands to create multi-purpose hair accessories that are not only functional but also serve as unique fashion statements.
- Niche Fashion Brands
- Room for niche fashion brands to target style-conscious consumers by offering nostalgic accessories that add a touch of uniqueness to their outfits.
