Together Beauty is a new natural hair brand that can be found exclusively on Sephora. The products feature innovative, clean formulas that fit within the Clean at Sephora program and according to Together Beauty co-founder Sam Brocato, "The low-hanging fruit is conditioners and moisturizers; those are easy to formulate naturally. But it's incredibly hard to get the same results with styling products without using synthetically based ingredients." Fortunately, Brocato is a longtime hairstylist and has plenty of experience working with naturally formulated products at his own salon.
The clean hair care products are free from SLS, SLES, parabens, formaldehydes, formaldehyde-releasing agents, as well as artificial dyes, synthetic fragrances and a long list of other exclusions.
Some of the products from Together Beauty include the Wash & Co Cleansing Conditioner, Purple Reign Shampoo for blondes and the Crown + Glory Smoothing Mask.
Key Themes Behind This Trend
- Clean Beauty Products
- The trend towards clean ingredients in beauty products allows for the opportunity to innovate new, more natural product formulations.
- Natural Hair Care
- The trend towards using natural ingredients in hair care products presents an opportunity for companies to create new, innovative formulas and stand out in the market.
- Synthetic-free Styling Products
- As consumers increasingly seek clean ingredients in styling products, companies have an opportunity to develop new and effective synthetically-free hair styling options.
Where This Applies
- Beauty
- Beauty companies and brands can tap into the continued demand for natural and clean beauty products by developing new formulations using natural ingredients and clean technology.
- Hair Care
- As the natural hair care market grows, hair care companies have an opportunity to stand out by developing new and effective naturally formulated products.
- Retail
- Retailers can cater to growing consumer demand for clean and natural products by adding natural beauty product lines to their offerings and promoting them as user-friendly and healthy for everyday use.
