As its name suggests, 'SWEET' is a conceptual serum for hair that boasts a fragrance and packaging design that takes after a meringue treat.
The SWEET Hair Serum is a Mise-en-scene Limited Edition product with a softly sculpted bottle that is reminiscent of wavy hair and the curved shape of a meringue cookie. As the serum product itself boasts a light coral color that is also quite delicate and meringue-like, the dispenser favors transparent details and the use of holographic foil to capture and reflect light. The elegantly packaged bottle is designed to be displayed, much like perfume packaging.
To complete the concept, SWEET is said to integrate a scent that reminds of meringue cookies for an all-around decadent experience.