Procter & Gamble Showed a Head & Shoulders Scalp Advisor at CES 2019
Laura McQuarrie — January 10, 2019 — Fashion
References: headandshoulders & apnews
A great number of beauty-tech devices were unveiled at CES 2019, including an Internet-connected scalp advisor from Procter & Gamble's Head & Shoulders brand.
For years, Head & Shoulders has shared solutions for scalp and hair health, and with this new device, consumers will be able to better understand the root of their problems. While consumers may be aware that they have scalp issues due to visible flaking, they are often unable to understand the problems that lie beneath the surface, such as excess oil or the presence of bacteria. With this device, consumers will be able to take more of an informed, personalized approach to addressing their individual hair and scalp care needs.
As it stands, the branded Head & Shoulders device is only available in Asian and European markets.
For years, Head & Shoulders has shared solutions for scalp and hair health, and with this new device, consumers will be able to better understand the root of their problems. While consumers may be aware that they have scalp issues due to visible flaking, they are often unable to understand the problems that lie beneath the surface, such as excess oil or the presence of bacteria. With this device, consumers will be able to take more of an informed, personalized approach to addressing their individual hair and scalp care needs.
As it stands, the branded Head & Shoulders device is only available in Asian and European markets.
Trend Themes
1. Beauty-tech Devices - Disruptive innovation opportunity: Develop advanced beauty-tech devices that provide personalized solutions for various beauty and grooming concerns.
2. Internet of Things (iot) in Beauty - Disruptive innovation opportunity: Incorporate IoT technology into beauty products to offer consumers real-time data and personalized recommendations for optimal scalp and hair health.
3. Data-driven Personalization - Disruptive innovation opportunity: Create data-driven solutions that analyze individual hair and scalp health data to provide personalized recommendations for hair care products and treatment plans.
Industry Implications
1. Beauty Technology - Disruptive innovation opportunity: Combine beauty and technology to create innovative solutions in the beauty industry, such as smart devices and personalized grooming products.
2. Internet of Things (iot) - Disruptive innovation opportunity: Apply IoT technology in various industries, including beauty, to enhance product functionality, improve customer experience, and gather valuable data for analysis.
3. Personal Care - Disruptive innovation opportunity: Develop personalized care solutions in the personal care industry, leveraging advanced technologies like IoT and data analytics for improved customer satisfaction and targeted product recommendations.
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