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Festival-Ready Rainbow Braids

L'Oreal Paris' Colorista Collection Created This Festival Hairstyle

— April 12, 2019 — Fashion
Knowing that many people will be looking for festival hair inspiration ahead of the summer season, L'Oreal Paris created a series of bold hair looks using its Colorista Collection.

'The Rainbow Effect' is a festival-ready hairstyle that gives color lovers the chance to really incorporate and show off a variety of different hues. The bold hairstyle can be created using four or five Colorista 1-Day Sprays, which are to be applied in the order of one's choosing in stripes. After color has been added to one's hair in a matter of minutes, the easy-to-recreate hairstyle can be brushed and styled as desired in waves, a braid or a ponytail.

Using the Colorista Collection, L'Oreal Paris has also shared how to create other fun looks like frizz-free braided bangs and colorful space buns.
Trend Themes
1. Colorful Hair Trends - Hair products and accessories that incorporate bright and bold colors, such as L'Oreal Paris' Colorista Collection, are becoming increasingly popular for festival-goers and fashion lovers alike.
2. DIY Festival Hairstyles - Consumers are seeking out easy-to-recreate festival hairstyles that can be achieved at home using simple products like hair sprays and styling tools.
3. Personalized Hair Color - Incorporating a variety of hair colors and hues, like the Colorista 1-Day Sprays, allows for a more personalized and unique hairstyle that reflects individual style and personality.
Industry Implications
1. Hair Care Products - Hair care companies can innovate by creating new and unique hair coloring products and accessories, such as temporary sprays and hair jewels, that appeal to the colorful and creative festival-goer demographic.
2. Fashion and Beauty Events - Fashion and beauty event organizers can offer interactive hair and beauty experiences that allow consumers to experiment with different festival hairstyles and learn DIY techniques and product usage tips.
3. Social Media Marketing - Brands can leverage social media platforms like Instagram and TikTok to showcase their hair and beauty products and engage with consumers by sharing DIY tutorials, user-generated content, and interactive challenges to inspire festival-ready looks.
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