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Ethical Cannabis Skincare

Ho Karan is France's First Sustainable Cannabis Skincare Brand

— May 1, 2019 — Fashion
Ho Karan is France's first-ever cannabis skincare brand that aims to educate consumers about the natural benefits of the herb while priding itself on its ethical practices. The brand was founded by Laure Bouguen and is inspired by her grandparents who began growing hemp in 1965.

Ho Karan is translated to “I love you” in Breton and the brand's mission is to highlight the natural benefits of sativa through a high-quality product range designed for the face, body, hair and relaxation. The brand's products include everything from soaps, deodorants and moisturizers to face wipes and essential oil blends that promote tranquility.

One of its most covetable offerings is its signature "420 Box," which consists of a detoxifying regeneration everything oil -- used on the face, hair and body -- and a morning miracle eye contour cream. Ensuring ethical and premium skincare at a fair price point, the brand states that its products will never go on sale in order to not sacrifice quality and production. This brand ethos will appeal to eco-conscious consumers seeking natural skincare that is also reasonably priced.
Trend Themes
1. Sustainable Cannabis Skincare - Disruptive innovation opportunity: Creating skincare products that harness the natural benefits of cannabis while maintaining ethical and sustainable practices.
2. Educational Skincare Brands - Disruptive innovation opportunity: Developing skincare brands that focus on educating consumers about the natural benefits of ingredients and their ethical practices.
3. Ethical Luxury Beauty - Disruptive innovation opportunity: Creating high-quality beauty products with ethical practices that prioritize sustainability and fair pricing.
Industry Implications
1. Skincare - Disruptive innovation opportunity: Incorporating cannabis-derived ingredients into skincare products and promoting ethical and sustainable practices.
2. Beauty - Disruptive innovation opportunity: Introducing educational and ethical beauty brands that prioritize sustainability and natural ingredients.
3. Wellness - Disruptive innovation opportunity: Offering wellness products that combine natural ingredients, ethical practices, and affordability for eco-conscious consumers.
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