Wing-Assisting Liners

L'oreal's Infallible Flash Cat Eye Liner Provides the Perfect Guideline

Getting the perfect winged liner can take a lot of trial and error, even for some of the most seasoned beauty lovers, which is what prompted L'oreal to launch its Infallible Flash Cat Eye eyeliner.

The black liner has a fine pen tip, which gives consumers plenty of control when applying the product. While it can be used to create virtually any eyeliner look, what makes it really stand out is its removable stencil. The stencil can be placed near the eyelid while the eyeliner is used, preventing any bumps and slips in the process and revealing a perfect line that flows with the eye's natural shape.

The pen-tip eyeliner is available beginning May 10th from major beauty retailers for just $10.

Stencil Eyeliner
The use of removable stencils in eyeliner application provides a new level of precision and convenience for users.
Pen-tip Liner
The fine pen tips of eyeliners give users greater control over application and allow for intricate designs.
Innovative Beauty Tools
The development of new beauty tools serves as a potential disruptive innovation opportunity within the beauty industry.

Who This Affects Most

Cosmetics
The cosmetics industry can benefit from producing innovative beauty tools such as stenciled eyeliners.
Retail
The retail industry can capitalize on the demand for innovative beauty tools by providing a wider variety of products to consumers.
Manufacturing
The manufacturing industry can benefit from investing in the development and production of new beauty tools that offer greater convenience and precision for consumers.
SCORE
3.9 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 55%
Freshness 8%

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