Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

lookfantastic's Beauty Egg Collection Contains Products in Metallic Eggs

 - Apr 10, 2019
References: lookfantastic & cosmeticsbusiness
For Easter this year, online beauty retailer and subscription service lookfantastic introduced the Beauty Egg Collection, which contains a variety of individual products that are encased in eggs and presented in a blue keepsake box. Inside the Easter-themed beauty set, consumers will find luxury products like serums, primers and handheld beauty gadgets from brands like AromaWorks, bareMinerals and Foreo.

While the beauty box comes in at £65, it contains about £250 in value—additionally, those who subscribe to lookfantastic will get an additional £10 discount on the Beauty Egg.

As well as expecting to be impressed by products, consumers are also seeking out unique unboxing experiences that have the potential to be shared online with friends, fans and followers.