Two new Stila eyeshadow palettes have been released in time for the summer, with the Happy Hour and After Hour palettes combining different hues of metallic shades, enabling consumers to achieve virtually any shimmery look, no matter the occasion.
The Happy Hour palette comes with 12 mostly neutral and pastel hues, with deeper shades of navy blue and black included as well. Although the vast majority of the 12 shades have a metallic finish, the palette is rounded out with a few mattes as well, which are great for blending into the creases and under eye areas.
The After Hours palette has a similar combination of metallic and matte shades, however instead of pastels, it focuses on earthy hues, favoring shades of coral, green, orange, and pink.
What Makes This Trend Stand Out
- Metallic Eye Shadows
- Metallic eye shadows have become increasingly popular, indicating a growing demand for versatile and shiny makeup products.
- Eyeshadow Palettes
- Eyeshadow palettes with a range of shades have shown to be popular among makeup enthusiasts, leading to opportunities for more brands to create similar products.
- Variety in Finishes
- Makeup products that offer a range of finishes, including metallics and mattes, are in high demand, signaling a need for further innovation in product development.
Sectors Adopting This
- Beauty and Cosmetics
- The beauty and cosmetics industry can benefit from creating and marketing metallic eyeshadows and eyeshadow palettes that cater to different skin tones.
- Fashion and Apparel
- Fashion and apparel companies can partner with cosmetics brands to develop makeup collections that complement clothing lines, featuring metallic eyeshadows that match the season's color palettes.
- Entertainment and Media
- Entertainment and media companies can feature metallic eye shadow products in photo shoots and videos to showcase new trends and inspire consumers to try new looks.
