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The Whole Foods Market Better Beauty Swap Let Guests Trade an Empty Item

At the end of March, Whole Foods Market hosted its first-ever Better Beauty Swap, which gave consumers the chance to trade in an old, empty beauty product container for a complimentary, limited-edition Whole Foods Market Beauty Bag filled with over $100 of goods to try. As many consumers are becoming more conscious of the ingredients that go into topical products, Whole Foods set out to create an event based around raising awareness for better-for-you beauty solutions.

For the event, Whole Foods partnered with TerraCycle to recycle the empty beauty product containers that people brought in to swap. For a limited time, Whole Foods also offered a Beauty Week sale and made its Whole Foods Market Beauty Bags available for individual purchase at $20.