Altr sets itself apart by sharing easy-to-use skincare and cosmetic products for men that are made with ingredients to specifically suit the needs of their skin.
While many brands that create cosmetics for men are concerned with marketing them in a way that doesn't make them seem like makeup, Altr founder Alex Doyle notes that "We tend not to shy away from the cosmetic angle, or promote discretion, like some other brands do."
Altr's product collection includes Blemish Balm and Face Fix to conceal imperfections and specifically address skin issues that men face, as their skin is said to be tougher, oilier and contain more active sebaceous glands. Altr's range also includes skincare products like a face wash and moisturizer, both of which are infused with whiskey.
What Makes This Trend Stand Out
- Simple Skincare for Men
- Opportunity for brands to create straightforward skincare products that cater to the needs of men's skin.
- Embracing Cosmetics for Men
- Opportunity for brands to market cosmetic products for men without promoting discretion.
- Specialized Skincare for Men
- Opportunity for brands to develop skincare products that specifically address the unique skin issues faced by men.
Sectors Adopting This
- Beauty and Personal Care
- Opportunity for beauty brands to expand their product offerings to include skincare and cosmetic products tailored for men.
- Men's Grooming
- Opportunity for grooming brands to create innovative and targeted skincare and cosmetic solutions for men.
- Health and Wellness
- Opportunity for health and wellness brands to tap into the growing market of male skincare and cosmetic products by offering specialized offerings.
