Most makeup wearers are familiar with the uncomfortable feeling of having a lipstick peel off throughout the day, creating unsightly lines and a strange coloring effect, luckily the Hourglass Nº 28™ Lip Treatment Oil is available online and receiving standout reviews.
Once applied, the product sits on one's lips like a regular lip gloss, however, throughout the day the lippie begins to sink into the skin, smoothing lines and helping in the overall appearance of youthfulness. In addition to this oil-based treatment, the product contains a subtle pigment that arrives in four gorgeous shades, offering a more natural look that's expected to last far longer than traditional lipsticks. The new colorways include clear, light pink, dark pink and red.
What Makes This Trend Stand Out
- Long-wear Lip Oils
- Opportunity for brands to develop long-lasting lip oils with pigments for a more natural and youthful appearance.
- Hydrating Lip Treatments
- Potential for brands to create hydrating lip treatments that smooth lines and improve overall appearance of lips throughout the day.
- Combination Lip Products
- Trend towards developing lip products that serve multiple purposes such as providing hydration and pigmentation for a natural look.
Sectors Adopting This
- Cosmetics
- Cosmetics companies can innovate by developing long-lasting, hydrating, and multi-purpose lip products to cater to the demand for natural yet effective makeup solutions.
- Skincare
- Skincare companies can expand their product offerings to include lip treatments that provide hydration and anti-aging benefits to improve the overall appearance of lips.
- Beauty Retail
- Opportunity for beauty retailers to offer a wider range of long-lasting, hydrating, and multi-purpose lip products that cater to the demand for natural yet effective makeup solutions.
