Physicians Formula Created an Affordable Murumuru Baby Butter Box
Laura McQuarrie — April 22, 2019 — Fashion
References: physiciansformula & allure
A variety of body washes, moisturizers and makeup removers have been created with murumuru, a lightweight, non-greasy and restorative butter that's deeply nourishing for the skin and hair—and this ingredient is the focus of Physicians Formula's Murumuru Baby Butter Box. Despite how exotic the ingredient sounds, the beauty box is an affordable starter makeup kit that comes in at under $15.
The Murumuru Baby Butter Box contains miniature versions of the brand's Butter Blush, Butter Bronzer, Butter Eyeshadow Duo and Butter Highlighter, plus an exclusive shade of its Murumuru Butter Lip Cream. This murumuru butter-themed beauty box also shares a full-size Butter Paradise Eau de Toilette, which boasts a tropical fragrance.
Alongside murumuru butter, the products also feature cupuaçu and tucuma butters, as well as jojoba seed oil and candelilla wax.
The Murumuru Baby Butter Box contains miniature versions of the brand's Butter Blush, Butter Bronzer, Butter Eyeshadow Duo and Butter Highlighter, plus an exclusive shade of its Murumuru Butter Lip Cream. This murumuru butter-themed beauty box also shares a full-size Butter Paradise Eau de Toilette, which boasts a tropical fragrance.
Alongside murumuru butter, the products also feature cupuaçu and tucuma butters, as well as jojoba seed oil and candelilla wax.
Trend Themes
1. Sustainable Beauty - The use of ingredients like murumuru butter, cupuaçu and tucuma butters, jojoba seed oil, and candelilla wax highlight the trend towards sustainable and natural beauty products.
2. Affordable Makeup Kits - Physicians Formula's Murumuru Baby Butter Box offers an affordable starter makeup kit, showcasing the growing trend of budget-friendly makeup options.
3. Exotic Ingredients - The inclusion of ingredients like murumuru butter in beauty products reflects the trend of using unique and exotic ingredients to create innovative skincare and makeup formulations.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can explore the use of sustainable ingredients and affordable makeup kits to cater to environmentally-conscious and budget-conscious consumers.
2. Skincare - The skincare industry can utilize unique and exotic ingredients like murumuru butter to develop innovative and nourishing skincare products.
3. Perfume and Fragrance - The perfume and fragrance industry can incorporate tropical scents like Physicians Formula's Butter Paradise Eau de Toilette to create unique and alluring fragrance options.
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