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Diamond-Infused Mascaras

Stila's Magnum XXX Mascara is Formulated with Diamond Powder

— August 26, 2019 — Fashion
The new Magnum XXX Mascara from Stila helps to create dramatic, full-bodied and flexible lashes with an innovative formula and an oversized wand. The product itself is full of lash-conditioning ingredients, including 1% diamond powder to add intensely black color to the lashes. The mascara formula is paired with a supersized blossom-shaped brush that has a curved silhouette to make the application process easier for creating the right amount of curl, length and volume. For the best results, the brand recommends beginning at the base of the lashes and sweeping upwards.

After just one application of the Stila Magnum XXX Mascara, women reported that their eyelashes looked lifted, that there was an immediate increase in volume and length and in general, that their eyes looked more awake.
Trend Themes
1. Diamond-infused Mascara - The use of diamond powder in mascara formulas is a disruptive innovation opportunity that enhances the color intensity and conditioning properties of the product.
2. Oversized Wand - The incorporation of an oversized blossom-shaped brush with a curved silhouette in mascara applicators presents a disruptive innovation opportunity for easier and more effective lash curling, lengthening, and volumizing.
3. Lash-conditioning Ingredients - The inclusion of lash-conditioning ingredients in mascara formulas is a disruptive innovation opportunity that offers benefits such as lifted lashes, increased volume, length, and a more awake appearance.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can explore diamond-infused mascara formulas and innovative applicator designs to create high-performing and luxurious lash products.
2. Personal Care - The personal care industry can leverage the use of lash-conditioning ingredients in mascara formulations to meet consumer demand for enhanced lash health and appearance.
3. Fashion and Beauty Retail - Fashion and beauty retailers can highlight the benefits of diamond-infused mascaras and mascara applicator innovations to attract customers seeking dramatic lash results and improved application experiences.
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