Fans of the celebrity-backed makeup brand Fenty Beauty can now get their hands on the brand's first-ever mascara -- the Fenty Beauty Full Frontal Volume, Lift & Curl Mascara.
This new product was designed with a flat-to-fat brush that helps users achieve maximum length and volume. The larger portion of the wand was crafted to hold the formula to load and lift lashes while the flat side is used to define and curl. In addition, the tip of the wand can is formulated to define smaller lashes.
Grammy Award winner and founder Rihanna elaborates on the design choice, stating: "I like to get every single little lash to expose them all. I wanted to make sure this mascara lets you do that. You get volume, lift and curl all with one product and this amazing brush.”
Image Credit: Instagram/ @fentybeauty, Fenty Beauty
Why This Trend Is Growing
- Celebrity-backed Beauty Brands
- There is an opportunity for beauty brands to tap into the celebrity market and leverage their influence to sell new products.
- Multi-functional Beauty Products
- The creation of an all-in-one beauty product may be the next big thing in the industry.
- Specialized Makeup Tools
- There is potential for makeup tools to be created to serve specific purposes and provide better results.
Industries Being Reshaped
- Cosmetics
- There is an opportunity for cosmetics companies to collaborate with celebrities and offer a wider range of products.
- Beauty Influencers
- The rise of beauty influencers makes it easier for brands to collaborate with them and create new products that appeal to their followers.
- Makeup Tools
- There is potential for makeup tool companies to improve their products and create specialized tools that provide better results.
