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Celebrity-Branded Volume-Enhancing Mascaras

Rihanna’s Fenty Beauty Drops First-Ever Mascara

— January 13, 2020 — Fashion
Fans of the celebrity-backed makeup brand Fenty Beauty can now get their hands on the brand's first-ever mascara -- the Fenty Beauty Full Frontal Volume, Lift & Curl Mascara.

This new product was designed with a flat-to-fat brush that helps users achieve maximum length and volume. The larger portion of the wand was crafted to hold the formula to load and lift lashes while the flat side is used to define and curl. In addition, the tip of the wand can is formulated to define smaller lashes.

Grammy Award winner and founder Rihanna elaborates on the design choice, stating: "I like to get every single little lash to expose them all. I wanted to make sure this mascara lets you do that. You get volume, lift and curl all with one product and this amazing brush.”


Image Credit: Instagram/ @fentybeauty, Fenty Beauty
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